Saving Miles together
Air Miles
There’s a good chance you know Air Miles and are even collecting their "Miles" by doing everyday expenses. Miles can be exchanged for discounts, tickets and products. During my time at Elastique I contributed to the website of Air Miles and worked on new features, optimisations and a large rebranding effort.
Rebranding
Air Miles was planning to refresh their brand. They presented a new vision about “saving together”, which was complemented by a new logo and refreshed brand colors. While I haven’t been involved in the new brand proposal, I did safeguard the existing user experience and ensured that the new brand changes would translate well into the UI. This required me to keep a good eye on usability and communicating alternative changes with the client. I also carefully logged each change which development easier and fast.
Donations
Along with the rebranding Elastique developed a widget that would allow savers to donate their miles for charities. Savers can donate directly to 'meer voor elkaar' or add extra miles during a purchase. The total amount of donated miles is tracked and shown live on the homepage. The design is simple, but the result is quite a success! The most recent action for Stichting Jarige Job raised 8.013.569 Air Miles which allows 3.338 kids living in poverty to receive a birthday box.
Search
I created a search concept that would allow users to see relevant matches in three different categories: Products, Pages and Account. We show three results per category if there are matches. Users can open a category to view all results within that category.
